Retail Branding
In-store branding, drive-thru ODMB systems and digital screen menu design built to hold up at scale across national footprints.
GM
Johannesburg, South Africa
Gomolemo
Moono
Mid Art Director specialising in retail branding and campaign execution. Seven-plus years in advertising, turning brand strategy into work that lands in-store, on-screen and on the street.
McDonald's ✦J&B Hive ✦Hunters Dry ✦Amarula ✦Savanna ✦Viceroy ✦Mazda ✦Showmax ✦GSK ✦Eno ✦Calpol ✦Blue Security ✦Gentlemans Tonic ✦Thinkwell ✦McDonald's ✦J&B Hive ✦Hunters Dry ✦Amarula ✦Savanna ✦Viceroy ✦Mazda ✦Showmax ✦GSK ✦Eno ✦Calpol ✦Blue Security ✦Gentlemans Tonic ✦Thinkwell ✦
Selected work
Full portfolio on Behance →
Gaviscon — Always-On Content
Content Campaign
McDonald's McCafé Packaging
Package Design
Viceroy Social Media Campaign
Social Campaign
Durex Takealot KV & Rollout
Key Visual
Heineken Bottle Launch Concept
Concept
Angry Lemon Campaign Site
Digital Design
Ned Points — Savings & Investment App
UI / UX
Disprin Checkers 60
Retail
Mazda Emailer
CRM Design
e.tv Media Branding Concept
Branding
TV Show Logo Design
Identity
Social Media Campaign
Social
What I do
Campaign Execution
Concept to final artwork across ATL, digital and activation — keeping one idea coherent through every platform and format.
Packaging & Design
Package design, key visuals and toolkits that translate strategy into things people actually pick up and remember.
UI / UX Design
Certified through Red & Yellow Creative School — interface thinking layered onto a craft-led art direction background.
Seven
years
deep
I've worked across advertising agencies and brand studios in Johannesburg, from FMCG and liquor to pharma, automotive and entertainment. My work sits where big-brand consistency meets retail reality — systems that survive hundreds of stores without losing the idea.
- 2026 - Present
ART DIRECTOR · Inside Ideas (Reckitt)
Campaign concepting and execution across a spread of local.
- Previously
Mid Art Director · Creativemilk Brand Studio
Specialising in national retail branding for McDonald's: drive-thru ODMB, in-store branding, campaign executions, digital menu screens and packaging.
- Previously
Art Director · VML
Campaign concepting and execution across a spread of local and international brands.
- Previously
Junior Art Director · Grey South Africa
Built conceptual and executional craft on FMCG, liquor and pharma accounts.
- Previously
Graphic Designer · Launch Digital
Digital-first design, social assets and brand collateral.